John Deer has been the most awarded embroidery digitizer in the world for over 20 years now. As a 4th generation embroiderer, John has an incredibly unique history in the embroidery digitizing industry as he is the last remaining Schiffli Master Digitizer still alive & teaching in North America. John learned and apprenticed under Swiss Schiffli Master Digitizers (then known as “punchers”) over 35 years ago in his grandparent’s factory, before computers even entered the digitizing world.
In the 1990’s-2000s John owned & ran one of North America’s largest commercial digitizing house, where he did the digitizing for many large corporations including: Disney, Coca-Cola, GM, the NFL, & the NBA. John has personally won 30 separate digitizing awards in the commercial industry and wrote the book on digitizing called “Digitizing Made Easy” which has sold over 51,000 copies & is used in Universities across the United States to teach those studying textile.