John Deer has been the world’s most awarded embroidery digitizer for over 20 years now. As a 4th generation embroiderer, John has a unique history in the industry as he is the last remaining Schiffli Master Digitizer still alive & teaching. John learned and apprenticed under Swiss Schiffli Master Digitizers over 35 years ago in his grandparent’s factory, before computers entered the digitizing world.
In the 1990’s-2000s John owned & ran one of North America’s largest commercial digitizing houses, where he did the digitizing for many large corporations including Disney, Coca-Cola, GM, the NFL, NBA & more. John has personally won 30 separate digitizing awards in the commercial industry and wrote the book on digitizing called “Digitizing Made Easy” which has sold over 51,300 copies & is used in Universities across the USA to teach those studying textile.