John Deer

About John Deer

Winning 30 commercial digitizing awards, John Deer has been the most awarded embroidery digitizer in the world for over two decades now. As a 4th generation embroiderer, John has an incredibly unique history in the embroidery digitizing industry as he is the last remaining Schiffli Master Digitizer still alive and teaching in North America. John learned and apprenticed under Swiss Schiffli Master Digitizers (then known as “punchers”) over 30 years ago in his grandparents’ factory, before computers even entered the digitizing world. John has run 2 commercial embroidery factories, owned one of the world’s largest production digitizing houses, wrote the book “Digitizing Made Easy” (which has sold over 44,300 copies), and coached 100,000+ home and commercial embroiderers globally.